The Labor Day Tourism Boom in China

5 min of reading China

The Labor Day tourism boom in China began with multiple health checks and citizen care, but with a great reception. According to Reuters, more than 115 million trips were made in just 3 days.

After a long period of quarantine, the last few days have seen a Labor Day tourism boom in China, residents and nationals were able to travel inland to visit such emblematic places as the Forbidden City in Beijing, which has been closed since January.

Protective measures have been taken at tourist sites and hotels to protect travelers from Covid-19 infection. Among these protocols are keeping a social distance, taking body temperature constantly, booking entrance tickets in advance and maintaining an occupancy rate of no more than 30%.

According to the latest data provided by the CGTN news agency, the tourism sector revenues amounted to more than 1.8 billion dollars, suggesting a prompt recovery of the industry in the short term.

New trends in tourism

There are new trends that are being generated in tourism, due to the current situation and that have been evidenced during this week of vacations in China. One of them is the strong increase in car rentals, which according to the company Lvmama, has grown more than 70% compared to 2019.

As well as the exponential increase in tourism spending by the so-called “Millenials”, in which more than half of the reservations of tourism products were made by people between the ages of 22 to 30, which alludes to a greater purchasing power of this generation.

In addition, an increase is expected in the long term of VIP lodging services and places away from large concentrations, which offer minimum biosecurity conditions to the client.

This type of services will surely be replicated worldwide, so it is vital that parks, hotels, car rentals, among others, prepare for a new customer profile focused on self-care.

Although, there are new trends regarding health care and a less massive tourism due to the current health situation, travelers were already prioritizing sustainability, the use of information technologies and the customized experience to acquire tourism products.

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